Developed a strategy for communications and positioning the B2B channels of marketing in alignment with key stakeholders.
Managed the B2B messaging strategy and delivered consistency through all touchpoints including social media, high-level campaigns, and brochures.
Maintained a template library for team members to easily research all assignment styles.
Copywriter - Collette
Crafted up to 75 pieces per week, including social posts, blogs, emails, presentations, and scripts for DTC and B2B marketing initiatives.
Collaborated with colleagues across teams to ideate and deliver copy that satisfied business need with a memorable creative spark.
Trained new staff about the Collette brand, product, and marketing creative and production processes.
Member Communications Operations Consultant - CVS Health
Communicated with internal partners, customers and vendors to facilitate the timely and accurate handling of mailings for more than 100 clients with varied, complex customization requests.
Ensured flawless execution of different mail types by proofing pieces to strict quality standards.
Trained team members on processes I established and offered techniques on learning new material.
Production Services Specialist - Collette
Navigated through more than five systems and intra-department data to confirm and/or correct information that appeared in print, web, video, social media, direct mail, webinars and PowerPoints.
Edited digital and print material for grammar, accuracy, and tone. While editing, consideration was given to different audiences; concerns were raised to copywriting colleagues when necessary.
Developed standard operating procedures for designers and editors to reference.
Innovation Project Associate - City of Providence
Created a digital application process for special events in the City of Providence, which eliminated up to 40 pieces of paper for physical applications, and merged eight workflows into one.
Facilitated process improvement events in person and digitally using project management software. Provided support for staff to improve city services after initial process improvement training.
Managed public facing communications as a social media manager and designer.
Copy Editor and Page Designer - Utica Observer-Dispatch
Edited local and Associated Press stories and data for accuracy, completeness and consistent style.
Designed and edited up to 12 pages of content daily using InDesign. Changed pages frequently and in a timely manner to compensate for breaking or trending news.
Communicated with groups of editors, designers, and reporters to confirm plans between all parties.
Sales Associate - Hallmark
Educated customers about available products and forged meaningful relationships with regular visitors.
Reviewed plans with co-workers to most efficiently complete tasks.
Boosted customer satisfaction figures and was frequently cited in positive customer surveys.
Education
Bachelor of Science - Utica College of Syracuse University
